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Follow-up that doesn't depend on remembering.

Sequencer

Sequencer runs multi-step outreach to candidates and client contacts across email, LinkedIn, SMS, calls, and tasks. Start it from a search result or a hot list, and every touch lands back on the Salesforce record.

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Seven20 Sequencer showing a candidate nurture sequence with enrolled contacts, reply rate and sequence steps
Seven20 Sequencer showing a candidate nurture sequence with enrolled contacts, reply rate and sequence steps

1st

ATS built on Salesforce 2GP

1

Platform for your CRM & ATS

150+

Customers

100%

5-star AgentExchange reviews

features and benefits

The outreach is the record.

Every other sequencing tool sits on top of your ATS. That means a sync, a second contract, and an outreach history your reporting cannot see. Sequencer keeps it all in-house.

Seven20 Sequencer multichannel sequence with email, LinkedIn, SMS and call steps

Build it once. Run it on everyone.

Email, LinkedIn, SMS, calls and internal tasks in one sequence, spaced by rules you set, for candidates or client contacts. Follow-up no longer depends on who happens to be disciplined this week.

Seven20 Sequencer pausing the next step after a candidate replies

It stops when they answer.

 A reply on any channel pauses the sequence. Opt-out and suppression are handled globally by the platform that already governs the data, so nobody receives step four after answering step three.

Replies tagged positive, neutral or negative by AI in Seven20 Sequencer

Sends that read like a person sent them.

Working-hours windows in the recipient's time zone, per-user daily caps, and minimum gaps between sends. That protects the sending reputation every other email in your business depends on.

Seven20 Sequencer sending rules for working hours, daily caps and minimum gaps between sends

The replies arrive triaged.

AI reads each reply and marks it positive, neutral or negative, then triggers the next action. You open your day with the interested ones at the top instead of an inbox to sort.

from the search to the sequence

From the search to the sequence, without leaving the record.

Bolt-on sequencers need a sync, which means outreach state and CRM state can disagree, and the recruiter learns to trust the tool rather than the record. Here is what the difference looks like at each step.


Start from what you already found.
 
Enrol from a search result, a hot list, a list view or a single record.

No export, no spreadsheet, no sync to reconcile.


Choose the channels and the spacing.
 
Email, LinkedIn, SMS, call and task steps with the delays you set.

LinkedIn steps send from the recruiter’s own account the only safe way to do it.


It sends in their working day.

Send windows, recipient time zones, per-user caps and minimum gaps.

Outreach at volume still looks like outreach, not a broadcast.


Replies pause it. Sentiment sorts it.
 
Every send, reply, task and classification is written to the Salesforce record.

Outreach becomes reportable activity the moment it happens.

The sequence runs.
The recruiter decides. 

Salesforce logs it.

Sharing rules, permission sets and field history apply as standard. Admins control who can create shared sequences and who can only run them, and opt-out is enforced once, at platform level, rather than replicated across vendors.

The full Seven20 solution.

Other product areas

Every part of your business in one place. No integrations to maintain, no data gaps between teams.

Seven20 applicant tracking system showing candidate applications and recruitment stages

ATS
Every stage of the candidate journey, configured per job type.

Seven20 flow builder showing automated job advert generation

Automation
Workflow triggers you can build, change or switch off.

Seven20 recruitment portal where candidates can log in and manage their profile and timesheets

Portal
A secure, branded window into your CRM for candidates, clients and suppliers.

Seven20 dashboard showing recruitment activity and key performance insights

CRM
Sales, pipeline, and accounts built on the world’s best CRM.

Seven20 compliance manager displaying candidate documents, passport details and compliance status

Mid and back office
Billing, timesheets, payroll data and compliance on the same records as the placement.

Seven20 AI assistant displaying selectable AI tools for recruitment tasks

AI
Agents with open prompts and a review step before anything saves.

ready to get started?

See your last search turn into six weeks of follow-up.

Bring a real hot list. We’ll build the sequence with you, then open the candidate record and show you every send, reply, and sentiment classification sitting on it as reportable activity.

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Seven20 Sequencer action queue with a call task on a candidate record

Frequently asked questions

  • Email, LinkedIn connection requests and messages, SMS, WhatsApp, calls and internal tasks, in any order, with the delays you set. Sequences run against candidates and against client contacts, so the same tool covers delivery outreach and business development.

  • No. Sequencer prompts the recruiter at the right moment to send it from their own LinkedIn account, and they mark it done.

  • The sequence pauses for that person, on whichever channel they replied on. AI classifies the reply as positive, neutral or negative and can trigger the next action, so the recruiter works the warm replies first. Nothing further sends to someone who has already answered.

  • Opt-ins are defined by the user.

  • Send windows, per-user daily caps and minimum gaps between sends are configured with you at rollout, alongside sender authentication (SPF, DKIM and DMARC) and a warm-up plan. We publish our sending limits as stated figures rather than an asterisked "unlimited", because a badly configured sender domain damages every email your business sends, not just the outreach.

  • Yes. Shared sequence templates are built and governed centrally, with separate control over who can create a sequence and who can only run one. Performance analytics show which sequences and which steps actually convert, so the team standard is evidence-led. New starters run a proven cadence from week one.

  • Yes, with standard platform reporting, because the activity never left the platform. Sends, replies, sentiment mix and conversion to meeting, submission and placement are reportable by sequence, by step and by consultant. Reporting starts at first touch rather than at first submission.

    • Consultants and sourcers. Build the sequence once and stop remembering to follow up. Work replies rather than lists.

    • BD consultants. Business development keeps running through a busy delivery period, which is exactly when it normally stops.

    • Team leads. Your best consultant's sequence becomes the team's standard, and you can see who is actually running it.

    • IT and finance. One less outreach vendor, one less contract, one less security review, one less sync to break.

    • System admins. Opt-out, suppression and consent handled by the platform that already governs the data.

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