At a glance
Real-time visibility
Huge improvements in data, across every global office.
Proactive decisions
Real-time MI allows the business to act ahead of problems, not react to them.
Continuous improvement
A monthly retainer keeps new processes flowing with ease.
Background
Proco Group is a global executive search business operating solely across the end-to-end supply chain and commodities markets, with offices in Hong Kong, Singapore, Brighton, London, Mexico City and New York.
For fifteen years, a legacy CRM had done the job until the pace of the business outgrew what a hard-coded, server-based system could support. Finding a platform that could scale with a truly global operation would take a proper review of the market.
The challenge
Proco Group had relied on a legacy CRM for fifteen years a system that made sense at the start, but stopped evolving long before the business did. Adapting internal processes around rigid software was never sustainable.
No room to grow: development on the legacy system was nearly non-existent, leaving it unable to keep pace with the business.
Backwards processes: a hard-coded system meant the team had to adapt their work around the software, not the other way round.
Hidden costs: a cheap pay-per-user model masked a bigger cost lost productivity from a slow, uncustomisable system.
"Prior to Seven20 we were using a legacy CRM (Access / Profile RPM) which was suitable to us when we started fifteen years ago. However, since then, the developments have been nearly non-existent meaning it didn't have the capacity to grow with us and our process and market needs."
Why Seven20?
After years with what the team called a "dinosaur CRM," Proco Group did a thorough review of the market and settled on Seven20 a decision they haven't looked back on.
Fully customisable: built on Salesforce, Seven20 met every one of Proco's process needs and timelines.
Built for the way they work: bespoke projects, hotlists, and analytics gave the team exactly what they needed.
One system, full visibility: removing the need for spreadsheets and hidden data let the team work more collaboratively and with speed to market.
The implementation
Seven20 built and launched a completely customised system within Proco's tight timeframes described simply as "no regrets" from day one.
On time, on spec: a fully custom system delivered within Proco's own project timelines.
High adoption: because Seven20 mirrors their internal technology, embedding it across the business kept user adoption high.
"No Regrets! Seven20 were able to build and launch a completely customised system within our tight timeframes. The communication has been consistent and open, they have taken on our feedback and further developed the product and most importantly our consultants are loving it!"
The results
Changing to Seven20 let Proco's global business work collaboratively within one system, with real-time updates and data entry across every office.
Real-time visibility: Huge improvements in manipulating data quickly, with real-time updates across every global office.
Proactive decisions: Real-time MI allows the business to make proactive, informed decisions rather than reactive ones.
Continuous improvement: A monthly retainer allows Proco to implement ongoing change requests and new business processes with ease.
"Changing our CRM to Seven20 has allowed our global business to work collaboratively within one system contributing to user adoption and see real-time updates and data entry… The biggest impact we have seen on our business is the ability to have real-time MI which has allowed us to make proactive and informed business decisions."
Looking ahead
The relationship with Seven20 goes beyond the platform itself. Proco Group highlights the team's constant support and responsiveness always on hand, always willing to take feedback and turn it into real improvements.
"One of the best things about Seven20 and working with the Seven20 team is their constant support and quality of service… When in doubt, I reach out to them and within a very quick time, they will respond with a solution."
Advice for others
"Absolutely no regrets in selecting Seven20, I would highly recommend it to any sized recruitment business out there. My recommendation to other businesses would be to be proactive and don't put it off, the problem only gets worse. Choosing the right partner should alleviate any stress that you have."
Ready to write your own success story?
See how Seven20 could work for your team book a demo and find out.