At a glance
Fully integrated
Scalable and connected to the wider tech stack.
Better visibility
Improved ability to manage candidates and report reliably.
Room to grow
A foundation that lets the business grow.
Background
At A1 Personnel, the team has been matching talent with opportunity across the UK and USA since 1988. Operating across Logistics, Manufacturing, Commercial, Engineering, Construction, and Executive markets, they deliver permanent, contract, and temporary recruitment solutions built on decades of industry experience and a modern, agile approach.
After years of relying on a CRM that couldn't keep pace with a multi-sector, multi-geography business, Wayne knew another misstep wasn't an option — not after six recruitment software migrations in fourteen years.
The challenge
After years of managing recruitment across multiple sectors and geographies, it became clear that the existing CRM wasn't cutting it. Data was fragmented, processes were inefficient, and the software simply couldn't flex to support evolving needs.
Fragmented data: information was scattered across systems, making it hard to get a clear picture of the business.
Inefficient processes: the existing CRM slowed the team down rather than supporting how they worked.
A history of false starts: six recruitment software migrations in fourteen years meant there was no room left for another misstep.
"After years of managing recruitment across multiple sectors and geographies, it became clear that our existing CRM wasn't cutting it… As someone who's been through 6 recruitment software migrations over the last 14 years, I knew we couldn't afford to make another misstep."
Why Seven20?
The team explored various CRM options, but none truly aligned with how they worked handling multiple desks across Temporary, Contract, and Permanent recruitment until they found Seven20 through Salesforce.
A cultural fit: from the first sales conversation, Seven20's dynamic, solution-focused approach matched A1 Personnel's own culture.
Built for complexity: Seven20 could handle multiple desks — Temporary, Contract, and Permanent — in a way other systems couldn't.
A different mindset: every limitation hit with other systems, Seven20 treated as a challenge to solve, not a dead end.
The implementation
The Seven20 team, alongside A1 Personnel's implementation partner, worked closely to make sure the system reflected the business not just another rollout, but a genuine transformation.
A true partnership: Seven20 approached implementation as a collaboration, not a standard deployment.
Solutions-driven: the team was genuinely excited to build something that worked for A1 Personnel, not just deploy an off-the-shelf product.
"The Seven20 team alongside our implementation partner worked closely with us to ensure the system reflected our business needs. It didn't feel like just another rollout—it felt like a transformation."
The results
We now have a CRM that finally fits how we operate scalable, fully integrated, and supporting every part of the business.
Fully integrated: Scalable and fully integrated with the wider tech stack, supporting everything from temp desk operations to business development.
Better visibility: Improved ability to manage candidates, track performance, and produce reliable, meaningful reports.
Room to grow: A foundation that lets the business grow at the pace it wants to.
"We now have a CRM that finally fits how we operate. It's scalable, fully integrated with our tech stack, and supports all areas of the business… Most importantly, it has given us the foundation we need to grow at the pace we want."
Looking ahead
The system keeps pace with the business, not the other way around. New processes, new integrations, new ways of working Seven20 adapts alongside A1 Personnel as a long-term partner, not a static piece of software.
"Consistently outstanding from the off. The team is proactive, professional, and always quick to respond. They listen, they adapt, and they care about our outcomes… The Seven20 customer community has also been a valuable resource for insight and connection."
Advice for others
"If your CRM is causing more stress than success, it's time for a change. Audit your setup, involve your team, and don't be afraid to walk away from systems that can't keep up. Look for a partner—not just a provider—who shares your vision and is willing to solve the problems others avoid. Seven20 isn't just another tool—it's a key part of our future."
Ready to write your own success story?
See how Seven20 could work for your team book a demo and find out.