Background

TechTalent Resourcing (TTR) is a dynamic recruitment start-up founded by a former Tech Recruiter and a former Salesforce Account Executive. Leveraging this unique blend of industry expertise, TTR specialises in sourcing IT resources, as well as Sales and Pre-Sales professionals specifically within the Salesforce ecosystem.

As a start-up, TTR initially relied on spreadsheets before attempting to professionalise with a "point solution" CRM. The tool proved too rigid, leading to poor adoption and a return to manual processes. Seven20 offered the perfect middle ground an out-of-the-box Salesforce solution built for recruitment.

The challenge

Like many start-ups, TTR began with spreadsheets and notepads. As they grew, the administrative burden began to eat into time better spent selling. Wary of Salesforce's configuration costs, the team opted for a cheaper, recruitment-specific "point solution" instead. It was a mistake.

• Rigidity: the point solution didn't allow TTR to tailor workflows to their specific processes.

• Poor adoption: because the system was inflexible, the team drifted back to using spreadsheets.

• Data silos: they couldn't get a full end-to-end view of the business for reporting.

Why Seven20?

TTR was heading back to square one when they discovered Seven20. It offered exactly what Myles knew he wanted: the power of Salesforce, but pre-configured for the recruitment industry.

• The right middle ground: Seven20 offered the power of Salesforce without the cost and complexity of building it from scratch.

• Best of both worlds: the team benefited from deep knowledge of both the platform architecture and the nuances of the recruitment market.

The implementation

Unlike a fully custom Salesforce build, getting started with Seven20 didn't mean a long, expensive project before seeing any value.

• Zero upfront build: an "out of the box" version of Salesforce meant no expensive custom development was needed to get started.

• Fast to value: TTR could start using the platform quickly, without the lengthy build-out a fully custom Salesforce solution would have required.

The results

Moving to Seven20 transformed TTR's operations from disjointed spreadsheets to a unified digital ecosystem.

• Total visibility: A real 360-degree view of jobs, candidates, and client interactions ensures no follow-up is missed.

• The AppExchange advantage: Thousands of native Salesforce apps, like PipeLaunch, pull data directly from LinkedIn saving hours of manual entry.

• Efficiency: Streamlined processes let the existing team do more, removing the pressure to hire just to handle admin.

Looking ahead

As TTR scales, the platform scales with them. New reports and dashboards are spun up instantly to meet the needs of new users, with native Telephony integration next on the roadmap to automatically capture sales conversations.

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