At a glance
Sky-high adoption
Adoption has been exceptionally high.
Accurate reporting
Data is accurate, producing reports the business can rely on.
Improved productivity
Dashboards and features have made the whole team more productive.
Background
At Keystream, the team wants to empower public sector organisations and solve their evolving needs through people-powered and tech-enabled solutions. Their Recruitment and Consulting services across digital, data, and technology (DDaT) are designed to help public sector organisations create a future where public services are more accessible, efficient, and tailored to the people they serve.
Public sector recruitment comes with its own unique demands demands that Keystream's previous CRM simply couldn't keep up with, leaving the team frustrated with a system that wasn't built for the work they do.
The challenge
Keystream's journey began amid the particular intricacies of public sector recruitment. Their outdated CRM couldn't manage the sector's unique demands, leaving the team frustrated with a system that wasn't built for the work.
Widespread frustration: the outdated CRM left the team frustrated and underserved.
Siloed information: data sat in disconnected pockets rather than one clear picture.
Poor use, poor efficiency: a system nobody wanted to use became a drag on the whole business.
"Our journey kicked off amid the intricacies of public sector recruitment, where our outdated CRM couldn't manage the sector's unique demands, leading to widespread frustration, poor use, siloed information, and overall inefficiency."
Why Seven20?
After exploring several well-known recruitment CRMs and running into their limitations, Salesforce connected Keystream with Seven20 a solution that struck exactly the right balance.
The right balance: a solution that let the team tailor their CRM without building one from scratch.
A trusted introduction: Salesforce itself made the connection to Seven20.
"After exploring several well-known recruitment CRMs and discovering their limitations, Salesforce connected us with Seven20. Their solution struck the perfect balance, enabling us to tailor our CRM without building one from the ground up."
The implementation
From the very first interaction, the Seven20 team stood out as professional and caring, never once pushy about the process with a project team patient enough to get the details right.
Remarkable from the start: professional and caring, without any pressure to rush a decision.
Precisely tailored: a patient project team helped craft a system built around Keystream's exact needs.
"The Seven20 team were remarkable from the get-go—exceptionally professional, caring and far from pushy. Their project team was just as patient, helping us craft a system that reflected our precise needs."
The results
With Seven20, Keystream built a CRM genuinely fit for their business and the impact showed almost immediately.
Sky-high adoption: The team actually uses the system — adoption has been exceptionally high from the start.
Accurate reporting: Data is processed accurately, producing reports the business can genuinely rely on.
Improved productivity: Dashboards and other consultant-facing features have made the whole team more productive.
"With Seven20 we were able to create a CRM that was fit for our business. So, it is no surprise that the adoption is sky-high, data is processed accurately for spot-on reports, and consultant features like dashboards and other reports have improved our team's productivity."
Looking ahead
The relationship with Seven20 hasn't been a one-off transaction consistent friendliness and professionalism have carried through since day one, with a customer community adding even more value along the way.
"The service has been stellar throughout; their consistent friendliness and professionalism are quite the rarity. They've addressed additional requests swiftly, and the introduction of a customer community has been helpful."
Advice for others
"A CRM isn't a luxury; it's essential. If your CRM is causing headaches, make sorting it out your top priority. Audit your system, scrutinise your processes, and check how your staff are using it… A CRM should be your business's beating heart—if it's not, it's time to start looking for a new one."
Ready to write your own success story?
See how Seven20 could work for your team book a demo and find out.